SEO Guide Part 6 – What is SEO?

Why take the time and trouble over SEO?

In addition to big businesses all bying for top search engine rankings, ordinary people looking to make additional income online, or give up their day job, are also putting up targetted, highly focused niche websites in order to try to make income as an affiliate.

Affiliate marketing is selling a product on a company’s behalf in exchange for a commission. Many of the top names in software, banking, dating services, and more, are members of Commission Junction, just one of the many affiliate networks out there you can join as a publisher.

Anyone can be an affiliate, and it makes sense=dollars and cents.  If you already have traffic, you are trying to monetize your site to pay for the annual hosting fees and so on. If you are more ambitious, you can write reviews, set up pages with robust data and information on how to use the product, and so forth, with one of your affiliate links pointing to the site where they can purchase the item you have been discussing.

If they buy, you get a commission. In some cases, all they have to do is sign up (lead generation) and you will get a commission.  My last ‘sale’ was affiliate payment of $10 just for someone joining a bookclub.  All I did was join the program and put up an HTML link.

If you have several hundred visitors a week coming to your site and even 1% of them take the offer, that could be $30 a week, over $1500 a year, which would more than ccover the cost of the site hosting and so on.

If this sounds like a good proposition to you, and you are more ambitious, you can drive traffic to your site in one of two ways-SEO and PPC.

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Author: jm

Joan Mullally has been doing business online for more than 20 years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than 200 guides and courses designed to help beginner and intermediate marketers make the most of the opportunities the Internet offers for running a successful business. A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy. One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women.