Don’t use too many text colors
As with the background and design of a site, text color should be kept simple. At most use three colors within your site, preferably two – one for the standard text and one for headlines.
Break it up
Text can be very difficult to read online. Make it easy on your visitors’ eyes by breaking up the text into small, manageable sentences.You can also “bullet” or number your sentences.
Don’t forget the content
Good design is important but great content can make all the difference to your Internet success. The best approach is to gel good design with stellar content and you’ll have a sure winner on your hands.
Always give a little more than other websites and keep your content fresh and up-to-date. Add interesting stories, articles, downloads, videos and information that will help your visitor’s achieve their goals.
Don’t avoid feedback
Feedback “good” or “bad” is very important to your business. Ask visitors to fill in a poll, reply to your newsletter or give them feedback in general. Use this feedback to improve your site further and to help your visitors achieve their goals. This will pay off nicely for you too in the long run.
Running a website or a blog is just like running any other business, you must set time aside for research, uploading, image searching, newsletters and emails. The only difference is that you don’t necessarily have a physical door for customers to walk through, however you must always have stocked supplies, and be ready to serve!
