Countdown to Christmas Profits

Description

Countdown to Christmas Profits: The Smart Marketer’s Guide to Getting Ready for the End of Year Shopping Season Online

We used to have a saying in the magazine industry: Christmas starts in June. That is how long it takes to plan a holiday issue packed with ideas that will produce real results for advertisers. Fast forward to 2020, and digital publishing has changed things so that the timelines are not quite the same, but if you are not starting to plan Christmas by August each year, you risk leaving a lot of money on the table. Which is something NO business can afford to do in this crazy year so seriously impacted by COVID-19.

The countdown to Christmas in your business has begun! Getting your marketing plans and promotions in place for the end-of-year holiday season seems to be starting earlier and earlier each year. If you don’t have your master plan in place yet for selling well during the end-of-year shopping season, your business could be at serious risk. Your competitors could leave you in the dust while your once-loyal customers stampede for the special holiday bargains others will be offering.

You might also have just started up a new business recently and are so busy with its day-to-day running that the even the very idea of holiday promotions seems overwhelming. And how can you possible compete with larger companies when you are so new and have only a limited range of products?

You might even be a direct seller looking to make the most of the chance to promote your line of products for the holidays, but want your promotions to stand out compared to all the other salespeople representing Avon, Tupperware and the other top direct sales companies. Mastering the basics of marketing online and offline and crafting special seasonal promotional material can make you stand out from the crowd and get people to buy from you without running yourself ragged with endless parties.

No matter what kind of small business you are in, you can sell well during the end of holiday shopping season IF you pay attention to key marketing dates and organize and then execute your plan for promotions that will create buzz and stand out even at the busiest marketing time of year.

In this guide, you will discover a blueprint for a successful holiday selling season, outlining what you need to do and when in order to prepare for the end of year shopping frenzy. Learn why “Christmas comes in June,” for many smart marketers, or August at the latest in most cases.

If it is already way past August and you do not yet have a marketing plan for the holidays in place, learn the essentials steps you need to take in order to make sure you don’t miss out on valuable streams of revenue in your business.

If Black Friday is rapidly approaching and you STILL haven’t had any success with your shopping season promotions, use this guide to take as many shortcuts as you can to try to reach your marketing and sales goals as quickly as possible.

The clock is ticking. Start your countdown to Christmas profits TODAY with the help of this guide. Then see how much profit you can earn.
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TABLE OF CONTENTS

INTRODUCTION

STEP 1: LAYING THE FOUNDATIONS

STEP 2: CRAFTING THE PROMOTIONS

STEP 3: CREATING THE PROMOTIONS

STEP 4: LAUNCHING THE PROMOTIONS

STEP 5: MARKETING THE PROMOTIONS

STEP 6: CREATING ‘BUZZ’ AROUND THE PROMOTIONS

STEP 7: ANALYZING THE SUCCESS OF YOUR PROMOTIONS

STEP 8: TROUBLESHOOTING YOUR PROMOTIONS

STEP 9: ADDING NEW STREAMS OF REVENUE TO YOUR PROMOTIONS

STEP 10: COUNTING DOWN TO PROFITS

CONCLUSION

APPENDICES
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ABOUT THE AUTHORS

Joan Mullally is the author of more than 100 marketing and small business guides. Evelyn Trimborn is the author of more than 70 business and marketing guides. Andrew Simon is their resident consultant on all things mobile, and new and emerging technologies. Jim Franklin is an independent financial consultant.