How to Market Your Direct Sales Business Effectively

Description

Direct sales is a $32.5 billion industry in the US alone, with around 6.5 million sellers catering to nearly 37 million customers.  Direct sales is all about selling exclusive, high-quality products, many of which have become household names. If you’ve ever heard of Avon or Tupperware, you will know that direct sales can be a fun and successful way to make money in your spare time.

However, direct sales can also be very competitive, with sometimes stiff competition in your local area. Many people are also heading online to try to super-charge their direct sales business. And in the days of COVID-19 and lockdowns, direct sellers need to be more savvy than ever about how to market their direct sales business.

The change in the economies of most of the world as the result of the pandemic can mean things are even more competitive because an increasing number of people are looking for a way to replace lost income, or boost their income. COVID-19 just seems to be making things so much more complicated as a direct seller.

But the good news is that direct sales representatives can’t exist on running parties alone. You need a steady stream of eager customers and, even better, an enthusiastic downline of people you have trained to sell well.

If you’ve been struggling to get your direct sales business off the ground, or started well, but are worried that things are beginning to dry up, this guide was written with you in mind.

In this guide, an experienced direct salesperson with more than 40 years in the industry gives you the secrets to her success marketing her direct sales business. You will learn:

* What marketing is;

* The five essentials you need for marketing in direct sales;

* Why direct sales can be such a great business opportunity;

* The crucial elements you need to run any direct sales business successfully;

* How marketing can bring your direct sales profits to a whole new level.

You will also discover:

* The top online strategies that can drive targeted, paying customers to your direct sales website;

* 32 effective offline marketing techniques to adapt for your business;

* How to craft your direct sales business marketing plan, and implement it;

* The best ways to recruit your downline;

* Ways to create effective supporting materials to help your downline sell successfully;

* The most common direct sales errors, and how to avoid them.

This guide is packed full of action steps for you to apply to your own direct business to take it to the next level, starting today. Begin apply these strategies and tactics as soon as you download this guide, and transform flat sales into steady streams of direct sales profits.

AUDIENCE

+Readers who have already started a direct sales business and want to take their marketing and sales to the next level

+Readers who want to learn more about quick and easy methods of online and offline marketing

 

For complete beginners who have not yet started in direct sales, see:

How to Start a Successful Direct Sales Business

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Word Count=42,169
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TABLE OF CONTENTS

WHAT’S IN THIS GUIDE
INTRODUCTION
CHAPTER 1: THE BENEFITS OF MARKETING
CHAPTER 2: THE BENEFITS OF MARKETING IN YOUR DIRECT SALES BUSINESS
CHAPTER 3: ESSENTIALS FOR DIRECT SELLING BUSINESS SUCCESS
CHAPTER 4: ONLINE MARKETING STRATEGIES FOR YOUR DIRECT SALES BUSINESS
CHAPTER 5: YOUR OWN WEBSITE FOR YOUR DIRECT SALES BUSINESS
CHAPTER 6: MARKETING USING YOUR NEW SITE
CHAPTER 7: EMAIL MARKETING FOR YOUR DIRECT SALES BUSINESS
CHAPTER 8: OFFLINE MARKETING STRATEGIES FOR YOUR DIRECT SALES BUSINESS
CHAPTER 9: DIRECT SALES MARKETING CASE STUDIES
CONCLUSION
FURTHER READING
CHECKLIST OF ACTION STEPS

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ABOUT THE AUTHOR

Annabelle Stevens is a life coach and marketer who has been selling various direct sales products since she was 6 years old.