{"id":74,"date":"2019-08-28T00:55:20","date_gmt":"2019-08-28T00:55:20","guid":{"rendered":"http:\/\/eternalspiralbooks.com\/store\/?post_type=product&p=74"},"modified":"2019-09-05T15:52:15","modified_gmt":"2019-09-05T15:52:15","slug":"marketing-through-storytelling-101","status":"publish","type":"product","link":"http:\/\/eternalspiralbooks.com\/store\/product\/marketing-through-storytelling-101\/","title":{"rendered":"Marketing Through Storytelling 101"},"content":{"rendered":"

Marketing Through Storytelling 101: Basics for Beginners<\/strong><\/p>\n

Marketing is all around us. So are stories. Put the two together and you get a powerful way to make your brand or business stand out from your competition no matter how crowded your market is. <\/p>\n

In this guide, you will learn about the importance of marketing through storytelling and how to do it in the correct way so you get real result. Discover what storytelling is in the context of marketing. Learn how create truthful, credible stories that are interesting, informative and compelling enough to ignite your audience to take action, without any overt selling.<\/p>\n

Learn to distinguish what type of stories your audience wants to read, and how to use visuals to make your stories clear and appealing. You will also learn how to make your stories so compelling that you’ll get more shares, more sign ups, and more engagement than ever before, which can all translate into more sales and profits.<\/p>\n

You will also discover how to share your story with the wider world. Learn what makes an effective press release. Study the examples and a template provided to kick-start your media and blog outreach, for even more connections with your target audience. <\/p>\n

If you\u2019ve been looking for ways to improve your marketing online, start using storytelling and see what a difference it can make to your sales and profits.
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BUY NOW<\/strong><\/a><\/p>\n

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Table of Contents<\/p>\n

What\u2019s in the Guide<\/p>\n

Introduction<\/p>\n

Chapter 1: What is marketing through storytelling?<\/p>\n

Chapter 2: Why can storytelling be such an effective marketing tool?<\/p>\n

Chapter 3: What marketing storytelling is and is not<\/p>\n

Chapter 4: What to Include in Your Stories<\/p>\n

Chapter 5: Crafting a Compelling Story<\/p>\n

Chapter 6: Common Mistakes Marketers Make with Storytelling<\/p>\n

Chapter 7: Putting a Spin on Well-Spun Yarns<\/p>\n

Chapter 8: How to tell stories your audience will want to hear<\/p>\n

Chapter 9: A picture is worth a thousand words<\/p>\n

Chapter 10: Where to get your stories<\/p>\n

Chapter 11: How to share your story with a wider audience<\/p>\n

Chapter 12: How to write a press release that will stand out <\/p>\n

Chapter 13: A sample press release template<\/p>\n

Conclusion<\/p>\n

Appendix: Crafting a Good Marketing Story Checklist
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\nAbout the Author<\/p>\n

Joan Mullally has been an online marketer and publisher for more than 20 years and an educator for more than 30. She was a student of Frank McCourt, the Pulitzer-prize winning author of “Angela’s Ashes.” He also served as her mentor when she was getting her teaching qualifications.<\/p>\n

Joan has written more than 120 business and marketing guides and courses designed to help readers gain the skills they need to succeed. She also serves as a coach and consultant helping start-ups hone their marketing skills. She has worked in the consumer health publishing industry since 1996 and in continuing medical education (CME) since 2008, creating both content and marketing materials.<\/p>\n

In her spare time, Joan works in adult literacy and English as a second language, and teaches computer skills and business ownership skills to women. She also takes care of her family and is actively involved in dog rescue. She is the proud parent of 4 dogs and 3 cats.<\/p>\n","protected":false},"excerpt":{"rendered":"

Discover how to start marketing successfully through storytelling in this guide for beginners.<\/p>\n","protected":false},"featured_media":75,"comment_status":"open","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"product_cat":[18,19,206],"product_tag":[333,27,29,56],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/eternalspiralbooks.com\/store\/wp-json\/wp\/v2\/product\/74"}],"collection":[{"href":"http:\/\/eternalspiralbooks.com\/store\/wp-json\/wp\/v2\/product"}],"about":[{"href":"http:\/\/eternalspiralbooks.com\/store\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"http:\/\/eternalspiralbooks.com\/store\/wp-json\/wp\/v2\/comments?post=74"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/eternalspiralbooks.com\/store\/wp-json\/wp\/v2\/media\/75"}],"wp:attachment":[{"href":"http:\/\/eternalspiralbooks.com\/store\/wp-json\/wp\/v2\/media?parent=74"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"http:\/\/eternalspiralbooks.com\/store\/wp-json\/wp\/v2\/product_cat?post=74"},{"taxonomy":"product_tag","embeddable":true,"href":"http:\/\/eternalspiralbooks.com\/store\/wp-json\/wp\/v2\/product_tag?post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}