Green Business Guidelines: How to Green Your Business to Make it More Sustainable and Eco-Friendly

If you are concerned about saving money, and about the planet we live on, now might be the best time to start looking at ways to make your company more green.

Secrets of successful local marketing ecourse

Our talented authors here at Eternal Spiral Books have just put together a great new ecourse on how to get started as a local marketer, helping businesses raise their profile so they can get more […]

Beyond Blogging: Using WordPress to Build Your Business

WordPress is one of the most convenient free programs available to help you create an attractive, well-organized website. Most people use WordPress for blogging, with great results. But in this guide, the popular marketing authors […]

How to Target Your Customer’s Motivations in Your Marketing Copy

Learning what your customer wants and needs is the first step to successful marketing.

How to Understand Your Customer’s Motivations in Order to Increase Your Profits

Learn how to understand your customers’ motivations in order to increase profits.

How to Use Terapeak to Increase Your EBay Sales

In any marketplace that is competition-heavy (e.g., eBay), data is king and those who know more will probably succeed over their competitors. Terapeak is an online data gathering and aggregating tool that can give you […]

Staying on Top of Market Research

Knowing what’s going on in the world of your customers and in your competitors is crucial to success in business. Here are a few tips to staying on top of your market research, both today […]

Dominating the Market with Twitter Tweets

Twitter, one of the most high-profile social media tools, has the potential to launch your business from obscurity to high visibility. Users often prefer to follow a business rather than join a Facebook page, since […]