Effective Marketing Copy: Features versus Benefits

Your product’s features, no matter how revolutionary, are not what will sell your product. Features are simply facts. They carry no emotional weight. If you want to sell your product, you have to translate those features into benefits. Benefits are features, translated into “what’s in it for me” statements. Instead of telling your customer what

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6 Steps to Smartphone Success: How to Use QR Codes in Your Mobile Marketing

***WARNING*** Only buy this guide if you are SERIOUS about building your mobile brand and beating your competition at the mobile marketing game. In “6 Steps to Smartphone Success,” top Internet marketer Joan Mullally and technology consultant Andrew Simon give you a winning formula for getting started using QR codes for your marketing messages. Whether

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Strategies to Increase Conversion Rates in Email Marketing

Email marketing is one of the tactics with the most potential for profit. You’re sending messages to people who have expressed an interest in your business. However, many email marketing campaigns fall short of expectations. Here are nine strategies to increase your conversion rates in email marketing campaigns. 1. Start off on the right foot

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Strategies to Increase Conversion Rates in Email Marketing

Email marketing is one of the tactics with the most potential for profit. You’re sending messages to people who have expressed an interest in your business. However, many email marketing campaigns fall short of expectations. Here are nine strategies to increase your conversion rates in email marketing campaigns. 1. Start off on the right foot

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PPC BASICS 3

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below: ·           Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it. ·           Obtain specific, pre-qualified,

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