Effective Marketing Copy: Features versus Benefits

Your product’s features, no matter how revolutionary, are not what will sell your product. Features are simply facts. They carry no emotional weight. If you want to sell your product, you have to translate those […]

Promoting Your Website with Pay-Per-Click Marketing

Pay-Per-Click (PPC) is one of the fastest ways to drive a lot of traffic to a new website. You don’t need to take the time to build a reputation or establish back-links, but simply to […]

Promoting Your Website with Pay-Per-Click Marketing

Pay-Per-Click (PPC) is one of the fastest ways to drive a lot of traffic to a new website. You don’t need to take the time to build a reputation or establish back-links, but simply to […]

Mobile Marketing Mind Reading: Mastering the Mobile Revolution by Understanding the Mobile Commerce Habits of Smartphone and Tablet Computer Users

by Joan Mullally and Andrew P. Simon If you are marketer, then you are in the middle of a revolution: the mobile revolution. In fact, you are in the middle of the mobile commerce, or […]

6 Steps to Smartphone Success: How to Use QR Codes in Your Mobile Marketing

***WARNING*** Only buy this guide if you are SERIOUS about building your mobile brand and beating your competition at the mobile marketing game. In “6 Steps to Smartphone Success,” top Internet marketer Joan Mullally and […]

Tips for Writing Powerful Copy

In order to learn how to get the maximum conversion rates possible, we are going to look at copywriting tips from some of marketing’s best copywriters. Since it is much easier to test whether a […]

Strategies to Increase Conversion Rates in Email Marketing

Email marketing is one of the tactics with the most potential for profit. You’re sending messages to people who have expressed an interest in your business. However, many email marketing campaigns fall short of expectations. […]

Strategies to Increase Conversion Rates in Email Marketing

Email marketing is one of the tactics with the most potential for profit. You’re sending messages to people who have expressed an interest in your business. However, many email marketing campaigns fall short of expectations. […]

PPC BASICS 3

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below: ·           Get launched immediately. PPC advertisements are implemented very quickly […]