Your product’s features, no matter how revolutionary, are not what will sell your product. Features are simply facts. They carry no emotional weight. If you want to sell your product, you have to translate those […]
Tag: emotional weight
How to Boost the Emotional Impact of Your Website
If you want your website to get referrals, get people to come back and get people to buy, you need to make an emotional impact. Factual information on the web is useful for research, but […]