How to Conduct Market Research Effectively to Grow Your Online Business: A Beginner’s Guide

Starting, growing, and running an online business can seem a huge challenge due to the fact that there are so many competing websites on the Internet. If you are just starting as a new business […]

How to Conduct Keyword Research for Online Profits: A Beginner’s Guide

Keyword research is one of the last things most new Internet marketers want to do. It seems so dull and boring compared to the excitement of jumping in and launching your own website and brand […]

Could freelancing be right for you?

Now that the kids are back at school, you might find yourself with more free time. You might also find yourself thinking about the next few months, and all the financial demands a new school […]

Giving and Getting Reviews to Grow Your Business, Part 3

In the last part of this series, we looked at niche related books for non fiction, indicating the ideal audience for a product or service in a niche, and providing a context for your review […]

Giving and Getting Reviews to Grow Your Business, Part 2

In the first part of this series, we discussed the elements that go into creating a good review, Name of the item The author or creator of the item, if known Details on where to […]

The Google Hummingbird Update 2013: What You Need To Know

Learn more about the new changes in way Google delivers search engine results, so you can make the most of the new opportunities presented by Google Hummingbird.

How profitable is your website in the run up to the holidays?

Google’s recent search engine algorithm (formula) update known as Hummingbird has had a huge impact on many websites, with some reporting losses in traffic from 70 to 90% since August 2013. If your traffic logs […]

How to Create Lasting Brands

There are certain brands that are ingrained in every consumer’s mind: Coke, Colgate, Apple, Toyota, Pampers, etc. Every one of these brands was carefully designed with one thing in mind: to build a brand that […]

Effective Marketing Copy: Features versus Benefits

Your product’s features, no matter how revolutionary, are not what will sell your product. Features are simply facts. They carry no emotional weight. If you want to sell your product, you have to translate those […]

Planning Your Personal Fitness Program

Learn how to plan your own personal fitness program.

How to Create an Integrated Marketing Plan for Your Small Business

by Joan Mullally and Evelyn Trimborn Marketing has never been easy, but an integrated marketing plan for your business becomes more difficult almost every day due to new websites and technologies being launched so frequently […]