How to Conduct Market Research Effectively to Grow Your Online Business: A Beginner’s Guide

Starting, growing, and running an online business can seem a huge challenge due to the fact that there are so many competing websites on the Internet. If you are just starting as a new business owner, how can you be sure that you are choosing the right market? How can you ever build a website

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How to Conduct Keyword Research for Online Profits: A Beginner’s Guide

Keyword research is one of the last things most new Internet marketers want to do. It seems so dull and boring compared to the excitement of jumping in and launching your own website and brand new business. Reality check: The truth is that 50% of all new businesses will fail within a year, and 80%

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Effective Marketing Copy: Features versus Benefits

Your product’s features, no matter how revolutionary, are not what will sell your product. Features are simply facts. They carry no emotional weight. If you want to sell your product, you have to translate those features into benefits. Benefits are features, translated into “what’s in it for me” statements. Instead of telling your customer what

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