Atrial Fibrillation: What You Need to Know-A Beginner’s Guide for Patients and Caregivers

Have you seen the headlines? Top doctors and researchers have recently made some very shocking allegations against the manufacturer of the atrial fibrillation drug Pradaxa (dabigatran) in one of the most reputable online medical journals in the world. Learn the facts here: Atrial Fibrillation is a particular type of irregular heart beat which can have

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Getting Your Business Ready for the Mobile Revolution: Why You Need to Make Your Content Mobile-Friendly NOW

by Joan Mullally and Andrew P. Simon The mobile revolution is already here, and gaining momentum. Mobile phones, Smartphones, tablet computers, notebooks, netbooks, mobile devices are all around us, and mobile device users are always on the go. They want to live their lives on their terms, and do it NOW. From emailing to social

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Effective Marketing Copy: Features versus Benefits

Your product’s features, no matter how revolutionary, are not what will sell your product. Features are simply facts. They carry no emotional weight. If you want to sell your product, you have to translate those features into benefits. Benefits are features, translated into “what’s in it for me” statements. Instead of telling your customer what

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