Effective Marketing Copy: Features versus Benefits

Your product’s features, no matter how revolutionary, are not what will sell your product. Features are simply facts. They carry no emotional weight. If you want to sell your product, you have to translate those […]

Creating a Home Office on a Budget

If you are just starting out and need a great home office in which to do your work and can’t spend thousands of dollars on equipment, furniture and electronics, use these tips to set up […]

Kitchen Table Business Ideas

It is almost a gift to be a stay-at-home parent. If you find that you have time on your hands, however, there are plenty of ways you can earn a part-time income at your kitchen […]