by Joan Mullally, Thomas Michaels and Martin Warner The recent changes to the layout of pages in Facebook have presented a challenge to online marketers in recent months, with users reporting a 53 percent reduction […]
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Getting Your Business Ready for the Mobile Revolution: Why You Need to Make Your Content Mobile-Friendly NOW
by Joan Mullally and Andrew P. Simon The mobile revolution is already here, and gaining momentum. Mobile phones, Smartphones, tablet computers, notebooks, netbooks, mobile devices are all around us, and mobile device users are always […]
Effective Marketing Copy: Features versus Benefits
Your product’s features, no matter how revolutionary, are not what will sell your product. Features are simply facts. They carry no emotional weight. If you want to sell your product, you have to translate those […]
Dealing with Childhood Obesity, Part 2
Emphasizing what is positive and the benefits of changing their behavior can make all the difference. For example, when they lose weight, they will be able to buy that new pair of jeans they have […]
How to Build and Maintain a Profitable Opt-In List Part 1
You’ve no doubt heard the phrase “The money is in the list.” This phrase has gained in popularity as more business owners realize the value of an opt-in list. Your website subscribers are people who […]
Popular Niches to consider
There are many popular niches that have already proven successful moneyspinners. So while you can expect a fair amount of competition within them, they have already proven that there is money to be made with […]