Effective Marketing Copy: Features versus Benefits

Your product’s features, no matter how revolutionary, are not what will sell your product. Features are simply facts. They carry no emotional weight. If you want to sell your product, you have to translate those […]

How to Understand Your Customer’s Motivations in Order to Increase Your Profits

Learn how to understand your customers’ motivations in order to increase profits.

Starting Up Your Effective New Marketing Campaign 2

Starting Up Your Effective New Marketing Campaign Your first step, is to make sure you have created a realistic business plan, or read through the materials you have been given by the merchant/s you have […]