Mobile Marketing Mind Reading: Mastering the Mobile Revolution by Understanding the Mobile Commerce Habits of Smartphone and Tablet Computer Users

If you are marketer, then you are in the middle of a revolution: the mobile revolution. In fact, you are in the middle of the mobile commerce, or M-commerce revolution. The mobile devices that people […]

Mobile Marketing Mind Reading: Mastering the Mobile Revolution by Understanding the Mobile Commerce Habits of Smartphone and Tablet Computer Users

by Joan Mullally and Andrew P. Simon If you are marketer, then you are in the middle of a revolution: the mobile revolution. In fact, you are in the middle of the mobile commerce, or […]