How to Conduct Market Research Effectively to Grow Your Online Business: A Beginner’s Guide

Starting, growing, and running an online business can seem a huge challenge due to the fact that there are so many competing websites on the Internet. If you are just starting as a new business owner, how can you be sure that you are choosing the right market? How can you ever build a website

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Getting Your Business Ready for the Mobile Revolution: Why You Need to Make Your Content Mobile-Friendly NOW

by Joan Mullally and Andrew P. Simon The mobile revolution is already here, and gaining momentum. Mobile phones, Smartphones, tablet computers, notebooks, netbooks, mobile devices are all around us, and mobile device users are always on the go. They want to live their lives on their terms, and do it NOW. From emailing to social

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Mobile Marketing Minefields: 10 Main Mobile Marketing Mistakes and How to Avoid Them

by Andrew P. Simon and Joan Mullally ***Is YOUR website mobile ready?*** While over 70% of mobile phone users are now looking up information their handy little devices, recent studies show that less than 25% of Internet companies are ready for mobile. Don’t be one of the 75% of businesses missing out! In “MOBILE MARKETING

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What is Email Marketing?

Email marketing is sending email messages, either editorial in nature (informational), or overtly promotional, about your product or service, to customers who have given you their email address (LEAD) and have ‘opted-in to your list.