Dynamic keyword insertion (DKI) can help you increase your visibility, relevancy, click-through rates and eventually your quality score. It is very easy to use from a technical perspective, but much trickier to understand the ins […]
Tag: quality score
Using Dynamic Keyword Insertion in PPC Campaigns
Dynamic keyword insertion (DKI) can help you increase your visibility, relevancy, click-through rates and eventually your quality score. It is very easy to use from a technical perspective, but much trickier to understand the ins […]
Understanding Google Quality Scores
Google’s Quality Score (QS) system is one of the most crucial factors to understand if you want to profit from AdWords Pay-Per-Click (PPC). It can also be one of the most confusing systems, in part […]
Investing in Google AdWords
You may have heard the story of a beginning internet business owner who decided to try AdWords and inadvertently spent thousands of dollars with no return. These horror stories happen because business owners aren’t careful […]