Effective Marketing Copy: Features versus Benefits

Your product’s features, no matter how revolutionary, are not what will sell your product. Features are simply facts. They carry no emotional weight. If you want to sell your product, you have to translate those […]

Creepy Fingers Recipe: Perfect for a Child’s Halloween Get Together Part 2

Here is what you need to make these creepy fingers.   Ingredients: Ø      2 tablespoons red food coloring Ø      30 sliced almonds Ø      2 large eggs Ø      1/4 teaspoon vanilla extract Ø      1/2 cup softened butter Ø      1/2 cup confectioners’ […]