Mastering Online Marketing in Easy Steps

Learn how easy it can be to master online marketing in a few simple steps once you know how.

Bing to Win Video

Discover how to use Bing effectively for both free marketing (Search Engine Optimization, or SEO), and Pay Per Click (PPC) marketing, to build your business and target the right prospective customers in your niche.

Mastering Google’s Zero Moment of Truth in Your Online Marketing

Learn more about Google’s Zero Moment of Truth, so you can improve your marketing and increase your sales and profits.

Mobile Marketing Mind Reading: Mastering the Mobile Revolution by Understanding the Mobile Commerce Habits of Smartphone and Tablet Computer Users

by Joan Mullally and Andrew P. Simon If you are marketer, then you are in the middle of a revolution: the mobile revolution. In fact, you are in the middle of the mobile commerce, or […]

Google Penguin SEO Success Secrets: What You Need to Know About the Google Penguin Algorithm Update and What to Do to Improve Your Page Rank

by Joan Mullally, Andrew P. Simon and Thomas Michaels In this guide, the authors discuss the recent Google search engine algorithm change known as Penguin and what it means for your online business. They review […]

Where to Start: Advertising 101 Part 3

Kinds of Ads continued * Direct mail advertising is another form of advertising which is trackable.  We have all received the envelopes full of different kinds of coupons or offers. Even though industry states that […]

PPC: Pay Per Click, and how to market on the search engines 1

PPC marketing or pay per click marketing is the most popular method of advertisement employed by various search engines and websites on the Internet. PPC marketing may often be referred to as search engine marketing, […]

PPC: Pay Per Click, and how to market on the search engines 1 SEO Guide Part 2- What is SEO? Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website. They will make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally, in a large company, the search engine optimization experts would work with the web designer to build an integrated plan right away so that all aspects of design and SEO are considered at the same time. If you have to do it yourself, it may seem like a lot of work to start with, but it will pay off if you are prepared to be patient. An SEO firm can certainly help you, but no one knows your products better than you do. Therefore, no one can market your products and perform SEO in quite the same way. It is just a case of learning a few simple rules and tricks, and taking action. So why is SEO so important? Because it can bring your website huge quantities of FREE traffic. It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the billions of pages it has indexed, and present the ones that match the topic most closely. The searched matches are also ranked, so that the most relevant ones come first, according to the criteria of the search engine (their algorithms, which we will be talking about later).

PPC marketing or pay per click marketing is the most popular method of advertisement employed by various search engines and websites on the Internet. PPC marketing may often be referred to as search engine marketing, […]

SEM

SEM stands for Search Engine Marketing, a variety of strategies used to marketing your website with a view to getting more traffic to it. Strategies include PPC (Pay Per Click), CPA networks (Cost Per Acquisition) […]