How to Build and Maintain a Profitable Opt-In List Part 1

You’ve no doubt heard the phrase “The money is in the list.” This phrase has gained in popularity as more business owners realize the value of an opt-in list. Your website subscribers are people who […]

What is Email Marketing?

Email marketing is sending email messages, either editorial in nature (informational), or overtly promotional, about your product or service, to customers who have given you their email address (LEAD) and have ‘opted-in to your list.