How To Create Effective Facebook Pages For Businesses: A Beginner’s Guide

by Thomas Michaels and Evelyn Trimborn Everyone has heard of the power of Facebook as a social network. Smart entrepreneurs have learned the secrets to using Facebook as a powerful marketing tool for their business. Thanks to the recent changes at Facebook which encourage businesses to participate more actively in the network, marketers now have

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Effective Marketing Copy: Features versus Benefits

Your product’s features, no matter how revolutionary, are not what will sell your product. Features are simply facts. They carry no emotional weight. If you want to sell your product, you have to translate those features into benefits. Benefits are features, translated into “what’s in it for me” statements. Instead of telling your customer what

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