Having top-notch search engine optimization (SEO) practices in place for your business blog is crucial. The difference between a well-optimized website and a poorly optimized one could be tens, if not hundreds of thousands of dollars.
Here is why it is so important for a business blog to have phenomenal SEO:
You Face Stiff Competition
In some industries, it is all right to have poor SEO simply because other websites have similarly poor SEO, but the business industry isn’t like that. No matter what your specific topic is, chances are you are going to be facing people who know what they are doing in the search engines. If you don’t have top-notch SEO practices, your chances of ranking are virtually zero in the business space. In other industries, it is very possible to accidentally rank. In business, the chances of that happening are slim to none. Pay attention to SEO, if for no other reason than the fact that your competition is paying careful attention.
You Are Setting an Example
If you run a business blog, then business owners reading your blog will expect you to “walk the walk.” You can’t talk about building a great business if your own website isn’t properly optimized. It is not just about rankings. A business blog needs to be well optimized to set an example and to demonstrate credibility. One of the biggest advantages of working with business people is that they have money to spend. The downside, however, is that you have to demonstrate that you know what you are talking about before they will part with their money. Showing that you know what you’re doing with SEO can help establish that credibility.
You Never Know When You Will Land a “Big Money” Visitor
Rather than the sales or advertising revenue, the biggest benefit to running a business blog often comes in the form of contacts. Your future mentor might meet you through your blog, or someone might like what you are up to and decide to offer to make a large investment in your business. They may also decide they like your product enough to buy it in bulk, or they might be just step away from someone you want to meet. Therefore, since you never know who might be reading your blog is why it is so crucial that you do everything in your power to get as many visitors as possible.
It takes time, energy and effort to SEO-optimize your blog. If that’s what it takes to get your blog in front of the right people, then it is worth it and you owe it to yourself to put in that time.
