Website Link Building

Link building is one way to increase visibility for your website. If you have never tried this tactic, here are some steps you can take to try it out.

There is no technique that is foolproof. All take trial and error, but, if you do your homework first, the results are almost guaranteed to be better than going in unprepared. Give it a try and see how it works for you.

What Is Link Building?

This is a way to build backlinks from other websites on the internet to your website. Backlinks are the links that you are allowed to place on those websites that others can see and click on and then be transported to your website. Once there, hopefully they will buy or sign up, or whatever the call to action of your website is.

There are several considerations when building links. For one, all websites are not the same. You can contact hundreds of websites and get links from all of them, but if they are not good quality websites, you could be in for trouble.

Check out the pages first and see if they are even relevant to your niche market. Some websites may not be popular, or have the type of traffic that can make a change in your business. Bad links are not worth the effort that you are putting into getting them. Also, poor quality websites may sink your site instead of increasing its ranking.

Ways to Build Links

Start with article submissions. Using your expertise and knowledge to draw traffic in is an easy shot. If you are having trouble writing your thoughts in a coherent and cohesive manner, then hire a ghostwriting service to do it for you. They can also rewrite articles for you for multiple submissions at the same time. Be sure to include search engine optimization (SEO) with relevant keywords that will be picked up by search engines.

Be a consistent and reliable blog commenter. You can keep up with your favorite blogs using an RSS feeder. Leave truly relevant comments for blog posts. Allow your website link to lead other readers there back to your website.

How about forums? Anyone can post a comment of one or two words. Get involved with the conversation. Forum moderators can tell if you are just posting to have your website link seen. Most forums prohibit blatant advertising, but a bio line is allowed.

Trackbacks are links that refer to your blog posting on another relevant blog site. When someone reads the comment by the blog owner and clicks on it, they are taken to your blog entry on your website, building a link.

Want to increase your presence in the right places on the internet? Think about link building.

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Author: jm

Joan Mullally has been doing business online for more than 20 years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than 200 guides and courses designed to help beginner and intermediate marketers make the most of the opportunities the Internet offers for running a successful business. A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy. One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women.