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What are SERPs?
Search Engine Results Pages
The links that the search engine delivers when you type in a query, for example American Cocker Spaniel.
The whole goal of SEO is to get to the top of the SERPs.
SERPs will also frequently have ads on them, on the tops and right hand side of the page. This is an essential part of SEM, Search Engine Marketing, and part of a PPC Pay Per Click strategy to drive traffic, in addition to using SEO to try to drive traffic.
SEO is a more long term strategy than SEM and PPC.
Author: jm
Joan Mullally has been doing business online for more than 20 years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than 200 guides and courses designed to help beginner and intermediate marketers make the most of the opportunities the Internet offers for running a successful business.
A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy.
One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women. View all posts by jm
