Email marketing is sending email messages, either editorial in nature (informational), or overtly promotional, about your product or service, to customers who have given you their email address (LEAD) and have ‘opted-in’ to your list.
By opting in, we meant that they have filled out an email capture form (also known as a squeeze page) and then confirmed their request for information from you by clicking on a link to register them fully.
This is different from buying a supposed list of a million leads, and getting shut down on your first day of business because you are accused of being a spammer. It also means that no one has put their email in maliciously, or for nuisance values.
Once you have permission to email to them, you can send either a pre-prepared series of emails on a specific topic, one off broadcast emails for, say, a new product or service you want to highlight, or you can send them a new article every time you publish one at your blog or site by using the RSS to email feature in Aweber, one of the most robust email tools around, and extremely affordable, even if you think you are only a tiny site.
Email marketing is a critical tool in the marketing arsenal of any business, from bricks and mortar, to online, to hybrid (both on and offlline)
The secret to email marketing, however, is to be responsive to change. Email marketing is constantly changing as internet and computer technology and email clients change, and is an ever-evolving marketing strategy you need to stay on top of for maximum impact.
With new technology comes new opportunities, but also challenges. Ensuring you are up to date on industry trends as well as fitted with the right tools to ensure that you are successful is critical to meeting your business objectives.
Email marketing is also changing in terms of what messages and approaches work, and what don’t. In this section we will be giving you breaking news, guidelines and tricks of the trade when it comes to effective email marketing. Once you know about the latest email marketing trends, you will be able to maximize your ROI (return on investment) in terms of both time and money.
Email marketing is an essential tool no serious business person or website owner can be without. It is a way of opening a dialogue with visitors to your site, instead of them just having a look and going away again. By having an email list and sending these leads follow up emails, you can ensuring a regular flow of visitors to your site, which is the life-blood of any successful company.
