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Google runs an ad serving programs that allows website owners to gain revenue by displaying ads on their websites.
Google provides text, image and video advertisements that appear on participating websites. These ads appear based on the keywords and content present on the website.
Adsense has become one of the most popular methods to gain revenue from a website through advertising space.
Adsense ads are less intrusive than traditional ads, such as banner ads, or other forms of interruption marketing.
Since Google Adwords ads are shown to the search engine user based on the content of your website, the ads are also more relevant than traditional banners.
The advertiser is hoping for targeted traffic, users who will either give their email address, or buy something.
Google has two main channels for its Adwords ads. The first is on its own search engine. The second is on publisher sites, in which any website can apply to run Adwords ads (the Adsense program).
Web masters are paid when an Internet user clicks on an ad on their web site. Depending on the ad, the revenue may be a few cents up to several dollars per click.
The ads used in Adsense are gathered from participants in Google’s Adwords advertising program, and shown contextually on the publisher sites, for example, a site about Bichon Frises will have ads relating to that topic.