< ![endif]–>
Since web masters are paid regardless of whether anything is purchased at the advertiser’s site, it may be tempting for the web master to click on all of the ads on his or her site.
However, Google watches for this type of activity, which is called “click fraud.” If a web page is showing signs of click fraud, a web master may lose their access to Google Adsense account permanently.
However, Web masters using the Google Adsense network can discreetly encourage clicks on their website by using three main techniques:
They can use a wide range of traffic-generating techniques to get more visits to their website.
They can add valuable content to their site, to attract Adsense ads that pay higher per click.
They can use copy on their website to encourage visitors to click on the ads.
Some of the most common phrases are “Sponsored Links” and “Advertisements.”
It is against Google Adsense policy to post statements like “Please click on my Adsense links.”
The ads are most valuable when they are contextual, that is, when the ads match useful content the Adsense publisher has put on their site.