What is SEO?

SEO is an anagram for Search Engine Optimization. SEO is the process of using targeted keywords in the content, tags and meta-tags of a website in order to gain traffic through search engines.

SEO techniques also include testing the search engine results to make sure that the site is well placed in the keyword results.

For example, if you run a website that sells dog bones, you can use SEO to increase your chances of appearing under the keywords “dog bones.”

You can add the word dog bones to your website content, and in the tags and meta tags of each page of your website.

The better the SEO, the higher your web page will appear in the search engine results for that keyword.

SEO is a constantly evolving portion of the Internet. The process is a combination of art and science, and there are different rules for different search engines, which use something call algorithms to determine page ranking. There are other criteria as well in this constantly evolving landscape.

There are many firms that are dedicated to providing specialized SEO services.

However, it is an easy skill to learn to do on your own site if you are willing to put in the time and the effort. At this site we will be teaching you some of the basics of SEO, and what you need to know to market your site on the internet inexpensively but successfully.

Share

Author: jm

Joan Mullally has been doing business online for more than 20 years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than 200 guides and courses designed to help beginner and intermediate marketers make the most of the opportunities the Internet offers for running a successful business. A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy. One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women.