< ![endif]–> An autoresponder is an automatic e-mail response program.
It has become one of the most essential tools for Internet marketers, affiliate marketers, and any company who wishes to do a large amount of business on the web.
The autoresponder program will send pre-written e-mail messages instantly to people who request information from any website, newsletter or online merchant.
You set up an email capture which can also include other demographic information, and the autoresponder will automatically confirm their registration, or ask them to confirm using the double opt in system, and then send them the information they have requested.
The information is usually a free special report, white paper, or fact sheet. If it is a newsletter, the most recent issue can be pre-loaded into the autoresponder, and then they will receive the new one thereafter each time one is published.
One of the most common uses for autoresponders is to create a mini-course to inform and educate potential customers on a niche topic, and in particular, about the benefits of a business or product in order to earn money online.
Autoresponders allow Internet marketers to follow up with their visitors and customers from a central interface. It is permission-based marketing, especially if they set up their email marketing account in such a way that it requires a double opt-in.
The account can manage multiple email captures, allows subscribers to register and unregister easily, and keeps track of clicks.
In addition, one can split test marketing messages, to see which call to action or subject line or sales message gets the best results.