Another reason why autoresponders are such an essential online marketing tool is the convenience of being able to hone your marketing message as you go along, so that you can convert more and more site visitors into prospective customers.
Regular communication (though NOT spamming) is the key to brand recognition and even brand association and potential loyalty. If you are offering worthwhile information, they will not only want to keep hearing from you about new products and services, they might also help your site go viral, in other words, spread news of your site to their friends and family.
Your email autoresponder can help you with your marketing strategy around the clock. It does take time to set up, but the results are worth it.
Any number of messages can be loaded into the autoresponder series, from one to hundreds, and removed or re-ordered with a simple drag and drop interface and delete keys.
With Aweber, you can also link an autoresponder list to the RSS feed of a site, so that every time a new article is posted at the site, an email will be sent out automatically.
In addition to a pre-set series, you can also send out broadcast emails, or blasts, with special offers, unique content related to a particular occasion like Christmas, and so on.
The beauty of the autoresponder is that you can set up all this information ahead of time, schedule the emails, and they will be sent out automatically while you are tending to other business.
Autoresponders are an essential tool for any online business because you can process leads, manage these leads in different ways, and segment them according to interests.
Autoresponders save time and effort, particularly because they can be templated.
They can also be of real benefit in managing customer service issues, such as requests for more information.
Best of all, autoresponders help you market your site 24/7.
For more information about autoresponders, you can visit Aweber at
