Marketing Through Storytelling 101
Marketing Through Storytelling 101
In this 101-level course for beginners, you will discover what marketing through storytelling is, and how to get started using this technique in order to boost your brand and business. By increasing brand awareness, you can increase your sales and profits. You can also build relationships and develop a loyal customer base who will be willing to buy from you again and again because your marketing story is so compelling and your products and services offer real value.
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Introduction to Marketing Through Storytelling 101
Hello, and welcome to Marketing Through Storytelling 101. In this course, you will be learning the essentials in reference to marketing with storytelling, including what it is and why it can be so effective in building your brand and business and boosting your profits.
The Internet is busier than ever, with more competition and more ‘noise’ as businesses try to jockey for position in what seems to be a saturated marketplace.
But you should never let the idea of competition scare you. In fact, it’s where the smart money is. If you want to make money online, the best thing to do is follow it. Choose a niche, that is, a topic or area of interest, and do some research into what the people in that niche are most interested in. Then deliver it to them.
But wait, we hear you say, how can we get a share of the market? How is it possible to stand out from the crowd? And how could I EVER hope to catch up with the big boys when I’m only just starting my business?
Marketing through storytelling can help you with all of these goals.
Let’s get started with the first lesson in this course, what is marketing through storytelling?
Meet Your Instructor
Your instructor for this course will be Joan Mullally, who has been an online marketer and publisher for more than 20 years and an educator for more than 30. She was a student of Frank McCourt, the Pulitzer-prize winning author of “Angela’s Ashes.” He also served as her teaching mentor when she was getting her teaching qualifications.
Joan has written more than 80 business and marketing guides designed to help readers gain the skills they need to succeed. She also serves as a coach and consultant helping start ups hone their marketing skills. She has worked in the consumer health publishing industry since 1996 and in continuing medical education (CME) since 2008, creating both content and marketing materials.
In her spare time, Joan works in adult literacy and English as a second language, and teaches computer skills and business ownership skills to women. She also takes care of her family and is actively involved in dog rescue. She is the proud parent of 4 dogs and 3 cats.
You can visit Joan on LinkedIn and see her latest titles at Amazon.
Course Overview
You’re going to learn about the importance of marketing through storytelling in the right way that gets results. You’re going to learn what storytelling is in the context of marketing. You will also learn how to create truthful, credible stories that are interesting, informative and compelling enough to ignite your audience to take action, without any overt selling.
In this marketing with stories course, you’re going to learn to distinguish what type of stories your audience wants to read and how to use visuals to make your stories clear and appealing. You are also going to learn how to make your stories so compelling that you’ll get more shares, more sign ups, and more engagement than ever before, for more sales.
You will also discover how to share your story with the wider world, such as through a press release. You will learn what makes an effective press release. You can see examples and download template you can use in your marketing through storytelling efforts so you can spread your story more widely.
As you go through the course, you will get PDF downloads you can use to get organized. You will also find video, a quiz, and be able to download a certificate and earn a badge once you have completed your course.
Work through the course at your own pace until you become a confident marketer who can leverage stories to boost your sales and profits.
