The Essentials of online marketing 101

TypeOnline Course
Student Enrolled539
Certificate% of quiz marks
Price$27.00
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The Essentials of online marketing 101

Online marketing is an essential part of any successful business in the modern world. But if you are just starting your own business, it can seem confusing and even overwhelming. There is so much to do, so little time (and often money), and you hear so much conflicting advice about what REALLY works and what isn’t worth paying attention to. Sometimes the advice you get will be well-meaning. But it can often be discouraging. In addition, you probably have at least one person in your life who rolls their eyes in disbelief over why YOU of all people would ever want to try to run your own business, let alone try to market online.

The truth of the matter is that you CAN start your own business and make profits online IF you master the essentials. You need to know what to do, and when. Above all, you need tried and tested methods, not the latest new ‘shiny object’ that people tell you to start running after.

The truth is that more than 20 years on the Internet have shown us what really works and has withstood the test of time, and how to work smarter, not harder, when it comes to setting up and marketing a new online business.

In this course, you will discover some of the most important marketing methods to use if you are trying to promote your business successfully online. Use the lessons, course handouts, hints, tips and more to lay the foundation for a solid marketing plan for your new business, and see how easy it can be to succeed online IF you take action and use all you will learn in this course, starting TODAY.

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To start studying this course, click on the button on the right, BUY NOW, to pay for the course. You will be asked to create a user name and password for this site. Once you have set up your free account, you can buy any course on the site. Pay via PayPal or any credit card. Don’t forget to use any coupon code you might have been given, in order to apply any discount offered.

Once you have paid, return to this course page. Instead of the BUY NOW button, you will see a “Start the Course” button instead. Click on it to start studying now.

Note: You may have to REFRESH the page for the button to update.

Navigate though the course through hitting the buttons at the bottom of each lesson to move forward, or use the clickable table of contents that will appear once you start the course to move up and down to the different sections if you wish.

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Section 1Introduction
Lecture 1IntroductionFree Preview

In this course, we will be discussing the following topics:

1: Knowing Your Niche

2: Inbound vs. Outbound Marketing – Why Marketers Today Prefer Inbound

3: Social Media Marketing – Socialize with Your Fans and Followers

4: Mobile and SMS Marketing – Profiting from the Mobile Revolution

5: Content Is King – The Basics of Content Marketing

6: Email Marketing – Getting Your Message Straight to Your Prospect’s Inbox

7: Direct Marketing – The Traditional Approach

8: Offline Marketing and Why It’s Still Important

9: Search Engine Marketing – Climbing the Search Engine Results Pages

10: Selling Other People’s Products for a Commission with Affiliate Marketing

And giving worksheets, hints and tips so that at the end of the course, you should be able to create a marketing plan for your business that will integrate all of these items into your marketing mix.

Let’s get started by meeting your instructors and downloading your course materials.

Lecture 2Meet the InstructorsFree Preview

Joan Mullally is a leading online marketer and the author of more than 100 how-to guides. A former student of Pulitzer-Prize winning author Frank McCourt, who was also her teacher training supervisor, she combines clear writing with actionable steps to get the results you need to succeed in business and marketing.

Thomas Michaels is an online marketing media expert who loves to help readers make the most of the new and available technology to market successfully online. He is the author of more than 30 guides and online courses.

Disclaimer-Every effort has been made to make sure the content is current at the time of publication. This course is for general advice only. The authors and publishers make no guarantee with respect to your level of profits in running and marketing your own business.

Lecture 3Course Downloads
Section 2Lessons
Lecture 4Lesson 1-Introduction
Lecture 5Lesson 2-Know Your Niche
Lecture 6Lesson 3-Inbound vs Outbound Marketing
Lecture 7Lesson 4-Social Media Marketing
Lecture 8Lesson 5-Mobile and SMS Marketing
Lecture 9Lesson 6-Content Marketing Basics
Lecture 10Lesson 7-Email Marketing
Lecture 11Lesson 8-Direct Marketing
Lecture 12Lesson 9-Offline Marketing
Lecture 13Lesson 10-Search Engine Marketing
Lecture 14Lesson 11-Affiliate Marketing; Get Others to Promote and Sell Your Products
Section 3Hints and Tips
Lecture 15Affiliate marketing hints and tips
Lecture 16
Lecture 17
Lecture 18Affiliate marketing Glossary
Lecture 19Email marketing
Lecture 20Mobile Marketing
Lecture 21Offline Marketing ideas
Lecture 22
Lecture 23SEO tips
Lecture 24
Lecture 25
Lecture 26
Lecture 27Social Media
Lecture 28Traffic Tactics
Section 4Conclusion
Lecture 29Conclusion
Lecture 30Video Summary
Lecture 31Resources and Further Reading
Final Quiz