Discover fast and easy ways to market your online business offline effectively. Many online businesses focus their efforts on online tactics only and forget about offline marketing techniques. If you’re struggling to expand your business, offline marketing could give you the competitive edge.
The Internet has created vast opportunities for doing business all over the globe. Modern marketers need to master a variety of media—from social media, to Pay Per Click (PPC), Search Engine Optimization (SEO), Article Marketing and more.
It can be difficult to get your online marketing message seen and heard when so many marketers are seeking to do the same. So why not step away from the crowd and try marketing your business OFFLINE?
In this guide to marketing your business offline, you will learn:
+30 tried and tested ways to get your online business noticed;
+How to drive users online;
+How to to measure the success of your offline marketing campaigns
+How to avoid the 5 most common–and most FATAL–offline marketing mistakes.
+The most compelling reasons to consider marketing offline
+The essential elements needed for a successful landing page for high conversions
+Email marketing integration tips
+How to develop each offline campaign
+A detailed case study of one offline campaign for you to adapt for your own use to suit your own business niche and business model.
You will also learn:
+How to analyze your data effectively
+How to perform structured tracking and testing of your results
+A checklist to help you launch each of your new offline promotions.
This guide takes the guess-work out of your offline marketing plan, to increase your online money-making potential. Download this guide instantly now, and start boosting your profits TODAY.
Word Count = 11,780
+Online business owners
all looking for new prospective customers and more traffic to their site.
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TABLE OF CONTENTS
CHAPTER 1: GETTING STARTED: PREPARATION IS KEY
CHAPTER 2: ESSENTIAL ELEMENTS FOR A GREAT LANDING PAGE
CHAPTER 3: TRACKING AND TESTING METHODS
CHAPTER 4: TIPS 1 THROUGH 30
CHAPTER 5: FREE BONUS: TIP 31
CHAPTER 6: HOW TO BE CREATIVE WITH YOUR OFFLINE MARKETING EFFORTS
CHAPTER 7: A SUCCESSFUL OFFLINE MARKETING CASE STUDY
CHAPTER 8: ANALYSIS OF THE CASE STUDY
CHAPTER 9: DEVELOPING YOUR OWN OFFLINE CAMPAIGNS
CHAPTER 10: THE FIVE MOST COMMON OFFLINE PROMOTION MISTAKES AND HOW TO AVOID THEM
APPENDIX 1: MORE ON TRACKING AND TESTING
APPENDIX 2: ESSENTIALS WHEN SETTING UP GOOGLE ANALYTICS
APPENDIX 3: CHECKLIST FOR YOUR PROMOTIONS
ABOUT THE AUTHORS
Joan Mullally and Evelyn Trimborn are the co-founders of the Marketing Matters series for Eternal Spiral Books and the authors of more than 80 business, marketing and self-help titles designed to help you accomplish your personal and professional goals.