Whether you are just getting started with an online business or you have been making money on the Internet for a while hut are always looking new ways to drive more traffic to your site, Twitter can be an excellent tactic to add to your marketing plan.
Part text and instant messaging, part chat program and part brief blog, Twitter can help you reach more prospective customers and keep in contact with existing customers without spending more than a few minutes a day.
Here are eight of the main reasons that Twitter is such a powerful marketing tool which you can used to grow your online business rapidly without a lot of time, money and effort.
1-Short and Tweet
With Twitter, less is more. You get 140 characters to type your message. Grab their attention and pique their curiosity in seconds.
2-Targetted Tweets
Once you join Twitter, you will create a profile and start to follow people interested in the same niche you are working in. You will then interact with them and become visible. If they are interested in the same niche, chances are they will start to follow you.
3-Your Own Twitter Page
Once you sign up for Twitter, you will be given your own profile page. Make the most of this by building a professional-looking and interesting customized Twitter page, and see which of the millions of users on the site start to follow you.
4-Tweet When and Where You Like
You can tweet any time, anywhere, through either your desktop computer or a Twitter app for your mobile phone. You can also connect to your Twitter account to publish tweets through your SMS text messaging on your mobile device, through your blog, and through your email marketing platform. The latter two options can help you do twice the marketing work in half the time.
5-Stay in Touch with Your Tweeps Easily
In many ways, Twitter is a social program more than it is a marketing one, so you will find that using Twitter can help you stay in closer touch with your client base and other people in your online niche through regular tweets that your followers (tweeps) can respond to, or re-tweet to others.
Effective Internet marketing is all about relationship building and keeping people informed about all your great products and services. This is one of the best ways generate leads, establish a potential customer base and generate customer loyalty.
6-Find Out What Others in Your Niche are Up To
Remember that unlike email marketing, Twitter is a two-way medium. You can publish valuable information on Twitter and you can also learn a lot too. By following other important people or brands in your niche, you can keep up to date with their latest products, services, and other important news online. This can be a great way to keep an eye on the competition and see what’ hot and what’s not in your industry.
7-Inform, Education, Entertain
You can use Twitter to inform, educate and even entertain. Because your tweets have to be so short, this is a great opportunity get them excited, keep them guessing, or just have fun, such as through a contest or pop quiz type of message. Keeping your tweets and your site lively and engaging will help you increase the interaction between yourself and your followers and perhaps even get them to re-tweet your messages, for even more followers. This will mean more website traffic and hopefully more customers and profits as a result.
8-Go Where the Tweets Are
The easiest way to see what people are interested in is to see what they are talking about, and then produce a product or service based on the major issues of people in your niche. Use one of the powerful desktop applications available to track tweets on the keywords in your niche and pay special attention to what people are complaining about and looking for solutions to. If you have a solution, flaunt it!
Twitter is fast, fun, and can be used as a marketing tool quickly from almost anywhere. But be warned, as with any other social networking site, Twitter can quickly become addictive if you are not careful. Set your cell phone timer for 5 minutes and go through the most recent tweets in your niche, craft your tweet, and move on to your next marketing medium and message.
Using Twitter wisely can harness the power of this popular social media network to market your business quickly and easily, increasing your traffic, leads and sales if you learn how to use Twitter properly for business and apply what you learn every day.
FURTHER READING
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