by Annabelle Stevens and Carolyn Stone
Edited by Joan Mullally
Despite the fact that our email Inboxes are more crowded than ever, email marketing is still an extremely powerful marketing tool when used in the correct way. Effective email marketing can’t be all about your own business, however. It has to be focused on your subscribers and be full of useful information they will want to read, keep, and even pass along.
Email marketing can take time to set up properly, and the world of email deliverability, and what works and what doesn’t, is constantly changing. In this guide, the authors outline what you need to know about best email practices if you are just starting an email marketing program, or you have been trying to create one, but are not getting the kind of results you hoped for.
The action steps in this guide can help you set up, or revamp and revitalize your email marketing program, creating a series of messages that will be treated like a hot property that your subscribers are eager to open. Even better, they will also be eager to take action upon them: to forward them to a friend, or buy what you are offering.
Hot response email marketing is all in the eye of the beholder, your registered subscriber. If you are looking to make your emails hot and your traffic and profits even hotter, the action steps in this guide will get you started on successful email marketing, for even more profits.
TABLE OF CONTENTS
CHAPTER 1: STREAMLINE AND ALIGN YOUR EMAIL MARKETING
CHAPTER 2: PLUGGING THE LEAKS IN YOUR EMAIL MARKETING PROGRAM
CHAPTER 3: BOOSTING YOUR RESPONSE RATES
CHAPTER 4: FIVE RESPONSE RATE SECRETS
ACTION PLAN: HOT RESPONSE EMAIL MARKETING
APPENDIX 1: HOW TO SET UP AN AUTORESPONDER IN AWEBER
Annabelle Stevens is a popular self-help writer whose work can be read regularly at healthful-goddess.com and insidersecretscorp.com. Carolyn Stone is a popular freelance writer who contributes to a wide variety of print and online publications, including the blog at Accent Marketing Group Inc. Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully.