How to Improve Link Popularity with Directory Submissions

If you have an online business, then you know how important it is for your website to get noticed. Depending upon your niche, it can seem as though your website is one site in a galaxy of thousands of websites. How will you get it noticed? One way is with directory submissions.

What Are Directory Submissions?

On the internet, there are websites that are set up as directories for website links. Think of it as the Yellow Pages. You go to the section of the book that is dedicated to your particular category. Within that category, search for the relevant listings to fit your needs.

Not only does this process take less time than looking for the information in a phone book, you can search directories for entries from all around the world that are relevant to what you are searching for.

These directories are where you want to have your link posted if you are trying to draw traffic and status to your website. You can Google these directories to see what types of website link submissions they take. Be sure to follow all the instructions for submission. It is very important to comply or your submission could be rejected on the basis of not taking the time to read the information.

People often visit directories to find what they are searching for. The advantage here is that all of the listings in a particular category are relevant and your website will be among them. These directories are searched by popular engines so they will show up in keyword searches.

Link Status

What makes your website special? It could be the status you hold, especially when it comes to search engine rankings. Each link to your website can be counted as a positive tick mark in its favor. The more directories you link to, the higher your status and, hopefully, your ranking will be.

You can submit to free and paid submission directories. If you are just starting out and are still doing some keyword testing, then you might want to stick with free directories. Paid ones may offer a few more features or be a little more high profile, but search engine optimization (SEO) is what’s important. You still need relevant keywords that are highly searchable no matter what the directory.

When people can find you in directories and in random keyword searches, your ranking will take a hit but in a good way. Use directory submissions to get a good start with your new website. Research them to find the one that is most relevant to you. This will help ensure that all your efforts pay off.

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Author: jm

Joan Mullally has been doing business online for more than 20 years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than 200 guides and courses designed to help beginner and intermediate marketers make the most of the opportunities the Internet offers for running a successful business. A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy. One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women.