How to Repurpose Your Content

Search This Site

Recycling, reusing and repurposing  your content makes good business sense. It’s a good way to squeeze out as much value as possible from your current content. And repurposing also helps your customers by providing fantastic content in a variety of ways.

Here are a few ideas to help you repurpose your content:

Recycle. There’s no need to just use great content once. Recycling your content benefits everyone in a positive way. A good way to do this is to think about each piece of content and how you can reuse it.

A few ideas may be:

#1 – Take a special download report and use the content for article distribution. The report is only available for download on your website but you can use several articles within the report to distribute to article directories. That content will then work to bring you new subscribers to your site.

#2 – Use product content to create an auto responder series. If you have an info product available for sale (or a free one) you can take snippets of that content and turn it into an auto responder series. This way your customers can preview the content through the AR series and the AR series can promote the actual product.

#3 – Use the content on your website for a product. If you have articles on your website or blog you can easily turn these into a product. Simply choose a collection of articles you’ve previously written and make them available in download format for customers.

#4 – Use your newsletter to attract search engines. If you have a regular newsletter which you send out make sure you also add it to your website or blog pages after sending. This will help you attract more search engine traffic and will give customers an archive to view previous newsletters.

#5 – Turn your audios into content. If you have audios on your website, use them to get more free search engine traffic. Have the audios transcribed and place them on your website or blog pages. This also gives your customers options, as some people will prefer to read rather than listen to an audio.

With a little thinking and planning you can make your content go a long way.

Share

Author: jm

Joan Mullally has been doing business online for nearly twenty years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than forty guides designed to help readers make the most of the opportunities the Internet offers for running a successful business. A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy. One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women.