From launching a new product to refining an existing business, surveys can help get you the data you need to make informed decisions. With the right kinds of data to determine who your customers are and what they want, you will be able to make informed decisions that result in happier customers and increased profits.
Determine Your Customer’s Demographics
How old is your average buyer? Are they male or female? Are they married or single? What is their annual household income? What are their hobbies? What are their other interests? What country do they live in? This kind of data is invaluable when it comes to writing your marketing.
For example, the kinds of colors that work well when targeting college students are different than when targeting those over age forty. The kind of wording and copy is also drastically different. If you know who your demographic is, you will be able to use demographic-targeting advertising such as Facebook ads or direct mail to reach them. There are so many benefits to knowing exactly who your customers are. Unfortunately, there is often no way to find out without asking them, and a survey is the ideal way to do so.
Identify Future Products
What aspects of your current products do they like and want to see more of? What kinds of products would your customers like to see in the future? What are problems in their lives that aren’t being solved yet? Instead of launching products that you think are good ideas, a much more profitable and risk-free method is to first determine what your customers want and then create it for them. If your customers know that by completing a survey you help serve them better, they are usually happy to oblige.
Evaluate Your Current Performance
Did they like your product? When did the package arrive? How many rings did they have to wait before customer service picked up? Unless you ask, you will never know what your customers are really thinking about your product. Even if you could improve your product easily, you won’t know what you need to change without getting feedback. Remember that people love to be heard. They love giving their opinions and are usually more than happy to take three to five minutes to answer a few questions, especially if they are already a customer.
As you can tell, there are many different ways to use surveys to help guide your business. You can use surveys to figure out who your customers are, to figure out what they want in future products and to gauge how well your business is currently doing. Don’t be shy about asking. The more feedback you have, the more you will be able to help your customers solve their problems.
