***Get Top Technology Tips to Grow Your Business, and Profits***
For many modern business owners, the accelerated rate of change and growth in relation to existing and new technologies can be bewildering. With so many new gadgets, software and websites such as social media sites, it can be confusing to decide what will be here today and gone tomorrow, and what is worth paying attention to.
Many of these technologies offer the promise of not only more revenue, but a way of doing things better, faster and cheaper. In order to gain a competitive advantage and use it to enhance the success of your business, you need to be able to sort out what is relevant to your business, and what isn’t.
Then you need to take rapid action with any new technology that can help you stay ahead of the curve.
Time is of the essence when it comes to taking advantage of a great opportunity. This can be especially true given the current economic recession in the United States and in many parts of the world.
In this timely guide, the authors, both top marketers and technologists who consult on all aspects of digital marketing and publishing, discuss the main technologies that your online business should be using now.
You will get a comprehensive strategy for keeping up to date on the latest technological breakthroughs, and how to decide whether or not they will be worth integrating into your business and marketing plans.
The authors also discuss the most common mistakes that business owners make in relation to adopting technology in their business, and how to avoid them.
A handy series of appendices offer you some of the top technologies that you should be aware of and using in your business in order to make money on the Internet quickly and easily using your existing website.
If you do not yet have a website, these tools will enable you to launch and grow a new site quickly, one that will enable you to sell products and services online, process credit card payments, and offer value to your customers.
These technologies will also help you market your website effectively. Best of all, most of them will not cost anything other than the fees for setting up your website domain registration and website hosting.
If you have been looking for the best ways to stay ahead of the technology curve and gain competitive advantage over others in your industry, this guide will help you bring your business to a whole new level thanks to the wonders of the latest technologies.
If you are just starting out in business, then these technologies can give you the competitive edge you need to succeed, starting today.
TABLE OF CONTENTS
CHAPTER 1: THE BENEFITS OF KEEPING UP WITH TECHNOLOGY
CHAPTER 2: HOW TO KEEP UP WITH TECHNOLOGY
CHAPTER 3: THE MAIN MISTAKES TO AVOID WHEN IT COMES TO KEEPING UP WITH TECHNOLOGY
12 APPENDICES, INCLUDING:
APPENDIX 1: HOW TO USE GOOGLE ALERTS TO MONITOR YOUR SMALL BUSINESS ONLINE PRESENCE
APPENDIX 2: HOW TO KEEP AN EYE ON YOUR COMPETITION EASILY
APPENDIX 3: HOW TO SET UP PAYPAL ON YOUR WEBSITE
APPENDIX 4: HOW TO SELL YOUR PRODUCTS ONLINE WITH WORDPRESS ESTORE PLUG-IN
APPENDIX 5: HOW TO CREATE A WORDPRESS MEMBERSHIP WEBSITE
APPENDIX 6: GOOGLE PPC VERSUS BING PPC
ABOUT THE AUTHORS
Jeff Hamilton runs his own consulting firm, Technology Leadership LLC, with several like-minded colleagues. The Technology Leadership blog covers topics on how to get the most from current technology, to emerging technologies, to new leadership initiatives, and staying ahead of the curve in these precarious economic times.
Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics. She is a successful affiliate marketer and can be found at Accent Marketing Group Inc., offering her expertise to a variety of clients eager to take advantage of all the business and marketing opportunities the Internet offers.