Unlike the traditional business model, an online business gives you 24-hour presence which anyone from around the world can access. This is an exciting and fantastic opportunity for business owners who know how to make the most of this powerful sales engine.
Here are a few tips to help you create a website that really sells:
#1 Keep it simple. A great website doesn’t have to include a lot of graphics or flash images; in fact, this can work against you. A website with clean lines that is easy to read and navigate will usually have a better conversion rate. Your visitors aren’t really interested in all the bells and whistles; what really matters most to them are the answers you have to their problems. You can achieve this by offering genuine great information.
Avoid music, flashing images and too many graphics. A few well-thought-out graphics can enhance the look of your website, but anything else may be confusing and look too busy to your visitor. If in doubt keep it simple, and let your words shine.
#2 Content is king. Great content solves problems and offers solutions. When people search on the internet, they are looking for information first and foremost. If your website offers solid information, people are more likely to visit you again and trust your product recommendations, too. Quality content will also attract the search engines and you will stand a better chance at achieving that all-important top-ten ranking for your keyword phrases.
Always concentrate on creating value through quality content, and you will build a business that will pay you back for years to come. You really can’t go wrong with providing good content.
#3 Get their information. Even with a great website it ís likely that your visitors wonít buy from you the first time around. It takes time to build confidence and trust on the internet. This is why itís important that you have a method of collecting their name and contact information when they first land on your site. You can then communicate with them through emails and start to build a relationship which will bring them back to your website.
To get the highest number of subscribers, place an opt-in box in a prominent position on the home page of your website. But don’t stop there; make sure the opt-in box is prevalent throughout the site so that visitors can access it from any page. Include a catchy headline to draw attention to the area.
And don’t forget to give your visitors an incentive for signing up. People don’t give their names and email addresses out as freely as they once did due to the high levels of spam on the internet. Give them an incentive to sign up by offering a free report or other great offer.
Building a great website is not difficult. Always think about your visitors first and help them by providing a website that is clean and easy to navigate. Then add great content as a solution to their problems, and finally get their information so that you can keep helping them further in the future. Concentrate on these three basics and you will design a website that truly is a 24-hour sales engine.
