Mastering Google’s Zero Moment of Truth in Your Online MarketingSeptember 12, 2011 8:07 am Marketing Matters
by Joan Mullally and Andrew P. Simon
Every day, your business is facing what Google has recently termed the “Zero Moment of Truth.” This is the moment when a new prospective customer looks up your business, brand, product or service online to learn more.
First impressions can be informative. But they can also be misleading. What is the searcher shopping online discovering when they enter the name of YOUR business or best product?
If you don’t know, it’s about time you started to find out.
Even if you do know, you might not be aware of the powerful influence of the Zero Moment of Truth.
Even if you are aware, you might be desperately wondering what you can do to improve your brand’s image online. In that case, it’s time to start mastering Google’s Zero Moment of Truth.
Discover how to take charge of your online marketing profile. Learn how to answer your potential customer’s questions. Convince them as never before that YOUR solution is the right one for them.
If you want to master Search Engine Marketing (SEM) in order to beat
out your competition, this guide can show you how to improve your online and even your offline marketing plans.
If you want to survive and even thrive in the new mobile marketplace, you need to start mastering Google’s Zero Moment of Truth TODAY.
See how these tactics can transform your online marketing strategy and increase the success of your bricks and mortar or Internet-based business.
Don’t delay. The holiday selling season is already nearly upon us and with it, your best opportunity to transform your business from stressful into successful.
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TABLE OF CONTENTS
CHAPTER 1: CHANGING THE RULE BOOK OF SUCCESSFUL MARKETING ONLINE
CHAPTER 2: HOW THE NEW MENTAL MODEL AFFECTS YOUR BUSINESS
CHAPTER 3: WHO IS SEARCHING FOR YOUR BUSINESS RIGHT NOW, AND WHAT WILL THEY FIND?
CHAPTER 4: WHO’S AFRAID OF RATINGS AND REVIEWS?
CHAPTER 5: MASTERING THE ZMOT
CHAPTER 6: YOUR BLUEPRINT FOR MASTERING THE ZERO MOMENT OF TRUTH
CHAPTER 7: YOUR NEXT STEPS FOR MASTERING THE ZERO MOMENT OF TRUTH
APPENDIX 1: GREAT FREE TOOLS TO USE TO MARKET YOUR BUSINESS EFFECTIVELY
APPENDIX 2: MASTERING GOOGLE QUALITY SCORE IN GOOGLE ADWORDS
ACTION STEPS CHECKLIST
Audience: Online Marketers
Online Small Business Owners
Offline Retail Store Owners
ABOUT THE AUTHORS
Joan Mullally is a top marketing consultant and author with over two dozen “Marketing Matters” and “Mobile Matters” titles to her credit.
Andrew Simon has worked in the technology departments of some of the top finance-information businesses in the world and is a leading expert on mobile devices and apps, and all things to do with Google. He has co-authored nearly a dozen titles on mobile matters and founded his own consulting firm at Technlogy-Leadership.com.