Struggling to get customers and clients? Postcard marketing could help.
Postcard marketing is just one of the many methods that you can use to market your business or products. Marketing consistently in a number of different channels will grow traffic and has the potential to increase sales and profits. It can also improve brand visibility and recognition.
Postcard marketing is also referred to as direct mail, or junk mail, depending on your perspective. The direct mail industry was launched by Dick Benson in the mid-1990s and soon took off as one of the most effective ways to market any business. All you had to do was deliver a compelling message in an attractive letter. Postcards soon followed because they could grab attention. They were colorful, interesting, and the marketing material on both sides of the card could be spotted easily and glanced at rather than thrown straight in the trash.
Postcard marketing fell by the wayside for a while thanks to the free and easy methods of marketing on the Internet, but guess what? Everyone has a mailbox. Not everyone has a computer. And mailboxes are emptier than ever these days, leave you with a chance to get your foot, or your postcard, in the door like never before.
The of postcard marketing as mini-billboards for your business. They aim to attract customers to make face to face meeting with the marketer, seller or business if you are marketing locally, and to drive people online to your site using a QR code and other means so they can learn more about you.
Postcard marketing can be one of the most affordable means of marketing your products directly to homes as well as customers. But their effectiveness depends on how you try to use them. One way to make sure your potential customers get attracted to your business via your postcard is by making it simple. Don’t try to stuff all the information on the limited space of the postcard. Send them to a special URL to learn more. On the card, put a promotion code and give a coupon. That should drive traffic in through your doors if you’re a bricks and mortar business.
Keep the designs simple as well and use the same fonts if you can as your logo and other marketing materials. Make sure your postcards can provide what you wish to convey even at a passing glance. An eye-catching postcard with real information will stick around longer than a dull one.
Before you make or design your postcard, you need to set your goals. Sales would be great, but in most cases, you will be able to build brand awareness first. As a local business, you want customers in the door, so a discount or coupon available for use for a limited time should get you the effect you are aiming for and can be tracked easily because you will see how many people show you the postcard.
Postcard marketing does have some postal rules and regulations about the size of the card and the postage costs. You would also need to buy a list of people to mail to. If you’re a local business, this would usually be done by zip code, selecting those in a radius of say 5 to 10 miles.
Postcards are also handy to use like business cards. You can leave them in coffee shops, hand out at tradeshows and more. Make them bright and attractive with content to match what you’re selling. If you’re trying to get people into your restaurant, for example, or to your online cooking site, print a quick and easy recipe with a gorgeous photo.
Postcard marketing can take some time to set up and track and test, but the rewards can be well worth it.
FURTHER READING
6 Steps to Smartphone success-How to Use QR codes in your Mobile Marketing
