How to Channel Passion and Enthusiasm in Your Marketing Copy

If you want to motivate your customer to take action, the best way to do that is to create a perception of action in relation to your brand. The way you communicate with your customers […]

How to Convey Empathy to Your Customers in Your Marketing Messages

Have you ever seen a video, read a sales letter or seen a public speaker and thought to yourself: “That guy understands my problems?” Conversely, have you ever seen a video, person or website and […]