Have you ever seen a video, read a sales letter or seen a public speaker and thought to yourself: “That guy understands my problems?” Conversely, have you ever seen a video, person or website and […]
Tag: sales letter
Effective Copywriting Strategies
Writing powerful, high-converting copy means understanding exactly how to trigger just the right emotions to induce someone to want to buy your product. Although traditional copywriting formulas such as the AIDA formula can help in […]
How to Create a Sales Page that Converts
With the right formula, anyone can write a winning sales letter. Sales, whether online or offline, is simply walking someone through the emotional process of deciding to buy. First, you have to get their attention. […]
Tips for Online Auction Success
How do you make your auction stand out from the thousands of other auctions on eBay? How do you make a person choose to buy your product rather than from your competitors? What makes some […]
Tips for Writing Powerful Copy
In order to learn how to get the maximum conversion rates possible, we are going to look at copywriting tips from some of marketing’s best copywriters. Since it is much easier to test whether a […]
Great Marketing Graphics
One of the essential tools when you are creating a great sales letter is to have high-quality graphics to make the page pop. They should be strategically placed to break up the text, and add […]
Creating Relevant Marketing Messages 3
What do we mean by tracking? Tracking is finding out what is ACTUALLY going on on the page. Not what you THINK is happening, but what you can visually SEE from their click action on […]
Creating Relevant Marketing Messages 2
How Do We Find Out What Our Visitors Are Doing? If you know what they are doing, or NOT doing, you can hone your marketing messages to make them more relevant. One tool I have […]