Learn more about the new changes in way Google delivers search engine results, so you can make the most of the new opportunities presented by Google Hummingbird.
GoogleTM has been at it again, shaking things up in late September 2013 and the end of the year, into the new year, with a new search algorithm that is designed to make search results even better, according to THEIR definition of better. Online business owners are once again scrambling to make sense of their traffic logs as the winners and losers of this new update wonder:
+ What is Hummingbird all about?
+ How can I boost more traffic to my site?
Once again, the popular online marketing team from Accent Marketing Group, Inc. bring you the latest information to help make sense of it all, serving as your eye and ears to tell you what you need to know about the Hummingbird algorithm update.
In this guide you will also discover best practices and practical action steps to help you win the Search Engine Optimization (SEO) game, even when Google keeps changing the rules of the game and moving the goalposts.
Get in-depth analysis of Google’s thinking on Hummingbird, the key changes to search engine results pages that Hummingbird represents, and where Google appears to be going in the future. See the new Knowledge Graph in action thanks to fully illustrated examples. Discover all the implications of these changes to your site and how you can take action today to improve your position on the search engine results pages.
You will also get a glossary of key terms, checklists of SEO and PPC essentials, and suggestions for further reading, to help transform your site into a traffic magnet. If you have an online business that needs more traffic, or a local business that needs more visibility, download this guide and start taking action today to play the search engine results game the new Hummingbird way.
TABLE OF CONTENTS
WHAT’S IN THIS GUIDE
CHAPTER 1: THE HUMMINGBIRD UPDATE
CHAPTER 2: EXPLORING THE GOOGLE KNOWLEDGE GRAPH
CHAPTER 3: THE IMPLICATIONS OF HUMMINGBIRD, AND BEST SEO PRACTICES
APPENDIX 1: CHECKLIST OF SEO SITE ESSENTIALS
APPENDIX 1: CHECKLIST OF PPC ESSENTIALS
ABOUT THE AUTHORS
The authors have written over 50 marketing guides on SEO, social media, email marketing, and other hot topics in the world of online marketing.