Although they have not yet officially released a paid Twitter account, Twitter’s founder has confirmed that they are planning to release such an account with advanced features. These features are optional, but will give a person or business who uses Twitter a leg up on their competitors. What are some of the top Twitter features that are worth paying for?
Scheduled Tweets
Let’s say you have a product launch and need to send out updates every two hours. It’s quite a bit of hassle to have to log on every two hours to post a new tweet. Instead, being able to schedule your tweets ahead of time is one of the most requested features for Twitter.
Analytics
How many people have seen your Facebook page? What percentage of people is turning into followers?
When you post a link on your Twitter, how many people actually click on the link? How many people saw it? For the average user, the answers to these questions aren’t important. For a business owner, however, they’re crucial. Currently you can get some of this data by using a redirect for your link, but having analytics on your Twitter account is certainly a feature worth paying for.
Multiple User Accounts
If you run a business with several employees and want to give all your employees the ability to tweet, without necessarily giving administrative privileges to all employees is another common feature request for business accounts.
Longer Tweets
Since Twitter allows tweets to be no longer than 140 characters, it is sometimes difficult trying to condense a long tweet into fewer words. A new feature that many will consider worth paying for is slightly longer tweets.
No Restrictions on API for Applications
If you have an application that allows you to read your Twitter feed and interact with your Twitter account, it does so through what is called API calls, which are commands and data that go back and forth between a Twitter application and Twitter.
A basic Twitter account has a limited number of API calls per hour, and if you go over the limit, you simply can’t use your application until the hour is up. This could be problematic for a business account, especially if you’re an advanced user. That’s also true of applications that use Twitter to mine data. The limited API makes it difficult to gather a lot of data at once. Having unlimited API access is a Twitter feature that advanced business users would be glad to pay for.
These are some of the many top Twitter features that are worth paying for. Although Twitter hasn’t released many details yet, it is suspected that there will be two levels of paid accounts: A lower tier level with of about $20 monthly targeted at power users and small businesses, and an upper tier level in the hundreds of dollars monthly targeted at corporations and larger businesses.