A group of web sites that display each other’s ad banners in exchange for credits. The more impressions or times you banner is displayed, the more credits you receive.
The credits are converted into ad spaces for you to display your ad banner on participating websites.
This can be an effective way to drive traffic to a website. However, now that banners have become such a common advertising method, consumers are believed to suffer from ‘banner blindness’.
Author: jm
Joan Mullally has been doing business online for more than 20 years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than 200 guides and courses designed to help beginner and intermediate marketers make the most of the opportunities the Internet offers for running a successful business.
A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy.
One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women. View all posts by jm
