5 Reasons Twitter is a Powerful Marketing Tool 4
4. You Get to Hear a Lot From Others
Remember that it goes both ways; you can put information out on Twitter, and you can also learn a lot too from other people about their interests, ideas, and what they are up to. Pick a ‘mentor’ or two, someone you want to watch and learn from.
By following other’s Twitter accounts, especially if it looks like they have a lot to offer, you can keep in the loop about various competing or complimentary products, services, and other happenings online.
This can be a great way to keep an eye on what is going on in order to keep yourself in the know of your industry, and again, try to stay one step ahead of the curve.
In addition, by having direct contact with your customer base, you can learn more about their likes, dislikes, and what they are most interested in. A savvy marketer makes sure that they try to create or at least offer products that meet these stated customer needs.
So if you are looking to marketing your existing product line, or expand your offerings. Twitter can be a terrific tool for finding out what people really want.
