5 Reasons Twitter is a Powerful Marketing Tool 3
3. Everyone’s Doing It
In many ways, Twitter is a social program more than it is a marketing one. You’ll find that using Twitter can help you feel a great deal closer to your client base and other people in your online community.
If you are looking to make sure that they see you as a person rather than as simply a company or service, you’ll find that Twitter encourages them to think of you as someone they can get to know and trust, someone they have a relationship with. This can be very important when it comes to establishing a customer base and customer loyalty.
In addition, as we said above, if you are using Twitter as a marketing tool in order to be perceived as a company that is ‘going places’ rather than just stagnating, people will want to ‘drink the Koolaid’, get fired up about what you have to offer, and tell others about it to. Thus your Tweets going viral can spread your marketing message even further.
The whole point is to get traffic, so Tweeting = Buzz = Potential Customers.
