How to Target Your Customer’s Motivations in Your Marketing Copy

Learning what your customer wants and needs is the first step to successful marketing.

How to Motivate Customers with Limited Time Offers

Get People to Act with Urgent Offers There’s a big difference between getting your customers to want your product and getting them to actually buy. Getting a customer to buy involves getting them to believe […]

How to Understand Your Customer’s Motivations in Order to Increase Your Profits

Learn how to understand your customers’ motivations in order to increase profits.

Why Honesty and Good Business Ethics Pay Off When Running Your New Small Business

Honesty in business is important. In the small business world, news quickly gets around about business owners who value their customers and conduct themselves in an ethical way ñ the same holds true for businesses […]