Once you have started your email campaign, track their actions. Ask the question: * What are my subscribers doing? * What so those actions mean? We can look at several actions when deciding what a […]
Author: jm
Joan Mullally has been doing business online for more than 20 years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than 200 guides and courses designed to help beginner and intermediate marketers make the most of the opportunities the Internet offers for running a successful business.
A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy.
One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women.
Creating Relevant Marketing Messages 10
Getting started with Aweber If you are starting a mailing program, you will need to create and then input some basic data about the new list into the interface. Then you will need to design […]
Creating Relevant Marketing Messages 9
Email Marketing 102 continued your email marketing message is only as good as your open rates: that is, how many people actually ever get to read it. You need to look at your subject line, […]
Creating Relevant Marketing Messages 8
Email Marketing 102 If you own a company, or are working for a company in which the goal of the website is lead generation or actual sales, an in-house list is an invaluable tool which […]
Creating Relevant Marketing Messages 7
If you decide to become an affiliate marketer, you will definitely be successful if you work with the company closely, in terms of looking at all their guidelines, hints and tips. In many cases they […]
Creating Relevant Marketing Messages 6
Email Marketing 101 Email Marketing is a great tool, but the money is NOT in the list, it is in people’s wallets, and will stay there unless you can persuade them to buy. So let’s […]
Creating Relevant Marketing Messages 5
Now that you have looked at what your visitors are doing on your selected landing pages, it is time to look at your email marketing. First of all, there is no excuse for NOT having […]
Creating Relevant Marketing Messages 4
Creating Relevant Marketing Messages 4 The importance of tracking As I said, tracking is following through on the sales funnel from start to finish, to actually see what is going on, and what people are […]
Creating Relevant Marketing Messages 3
What do we mean by tracking? Tracking is finding out what is ACTUALLY going on on the page. Not what you THINK is happening, but what you can visually SEE from their click action on […]
Creating Relevant Marketing Messages 2
How Do We Find Out What Our Visitors Are Doing? If you know what they are doing, or NOT doing, you can hone your marketing messages to make them more relevant. One tool I have […]
Creating Relevant Marketing Messages 1
Tracking what your site visitors are doing is the first step toward a better return on investment There are two key questions you need to ask in order to create more relevant marketing communications on […]
PPC: Pay Per Click, and how to market on the search engines 8
Final words on PPC PPC is one of the fastest ways to drive qualified traffic to your site for pennies compared to what you would be using other advertising. Just make sure you understand that […]